What
is Market intelligence?
First
things first! Many organisations see market intelligence
as a cost rather than an
investment and hence the bitter fact that so much remains
to be done on market
intelligence when it comes to strategizing one’s
marketing & sales plan.
I strongly advocate continuous investment in MI, as
this article will show, the value
you get and benefits that accrue far outweigh your costs
incurred proving beyond
doubt that MI is indeed an investment rather than cost.
continue
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Union
Budget 2010-11 Simplified
Explained
in simple language that is easy to understand makes the
Union Budget easy to decipher. This should help all professionals
to not only fully understand the Budgets implications
but also analyse its impact on once business.
To
read the full article continue |
Limited
Liability Partnership (LLP) under the LLP Act, 2008 of
India
–
Simplified for Business owners
LLP
is the latest corporate business constitution that combines
the best of both worlds- those of a limited liability
company and a partnership firm.
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Revamping
your Website? How to get the most out of it
Ideally,
websites should be revamped every 6 months for Organisations
in software, web technology or online marketing. Another
measure is if your website is one that people visit
daily or frequently, like say news sites, then you
need to deliver fresh content matching this visit
frequency and a new look every 6 months. continue
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Knowledge
Management - A Life Time Experience
IN
BOTH THE GREAT epics of India, Ramayan and Mahabharata,
war ends not with celebration of victory but with transmission
of knowledge. In the Ramayan, Ravan lies mortally wounded
on the battlefield and the monkeys are celebrating their
victory, when Ram turns to his brother, Lakshman, and
says, "While Ravan was a brute, he was also a great
scholar. Go to him quickly and request him to share whatever
knowledge he can." continue |
7
ways to stretch your marketing budget
MARKETING
isn't just an expense; it's an investment. The key
is to market smarter and fully utilise your marketing
budget. Here are seven ways to stretch your marketing
rupees and increase your bottom-line profits.
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Power
Communication
You
may have a string of degrees tagged to your name, but
still be at sea when it comes to expressing your views,
ideas in a precise, correct and interesting manner. One
doesn’t need to use high-flying language to impress,
but speaking correctly, paying attention to usage of words,
grammar, tone, etc can take you a long way.
continue |
Seven
ways to avoid the growth traps
So,
your startup has become successful and is all set for
the growth phase.
Good luck, but take care to avoid the following traps.
continue |
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